Fitbit Ionic is a lot more than just a fitness tracker. It’s a smart watch designed to help you with you daily life. With features like dynamic personal coaching, built-in GPS and continuous heart rate, it keeps you motivated and up to date with your goals at all time. The smart watch can also store and play 300+ songs, gives you access to popular apps, payment through NFC and up to 5 days of battery. Available in three colors.